VP Online at Israel Sport Betting Board
Yael is an accomplished On-line executive with over 15 years of experience. her depth of experience managing the overall marketing and selling cycle of mid-large size organizations has provided her with a set of skills in developing content and marketing strategies in BTL channels, maximizing customers’ retention and successfully mapping user’s journey at each decision point. Currently Yael serves as Online VP at Israel Sport Betting Board where she is entrusted with the management of Toto’s online business unit. Yael manage marketing communication which is based on big data in order to improve effectiveness of marketing activities and business results.